Japan – Artwear Edition
Thomas Baumhekel - Extending an artistic identity into new cultural spaces Dingsda Design develops visual concepts that translate artistic identities into new contexts. For Thomas Baumhekel, we created the concept and design direction for a premium steetwear edition and extends his artistic language beyond the exhibition space.
Approach
The design process focuses on preserving the authenticity of the artist’s visual language while developing a new material and spatial experience.
Through art direction, product design, photography and editorial presentation, the collection is positioned between gallery object and everyday culture. Each element follows the principle of reduction: allowing the artwork itself to remain the central statement.
Outcome
The resulting edition creates a new point of contact between artist and audience. It expands the visibility of the artistic identity into a wider cultural environment while maintaining the exclusivity and character of the original work.
A wearable extension of contemporary art.
